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Capabilities
Discovery
How we create alignment and reduce risk before a pixel is pushed.
- Stakeholder surveys
- Audience definition + journey
- Competitive / market analysis
- Content & IA direction (proposed sitemap + key flows)
- Technical discovery with Design + Dev partners (constraints, integrations, feasibility)
Strategy
Frame the problem, define the experience, and set priorities.
- Problem framing + success metrics
- Feature definition + prioritization (what solves the problem first)
- Narrative + storytelling structure (especially for campaign + interactive builds)
- Experience principles (what the experience should feel like and do)
Measurement
Strategy doesn’t end at launch—we plan how you’ll learn and improve.
- KPI definition + measurement approach
- Analytics plan (events, funnels, conversions)
- Experiment / iteration roadmap
- Technical discovery with Design + Dev partners (constraints, integrations, feasibility)
Working with the team at Triptych made this entire project possible.
An interactive map, 3D renderings, video production, sound design, robust development; all of it had to be seamlessly integrated to satisfy an exacting client.
Their expertise and collaboration was invaluable, and they were always looking to push the work to the next level. Next time a project of this scope comes in, we know exactly where to turn!
Drew Campbell
Alignment
We start by aligning on goals, constraints, stakeholders, audiences, and what “success” means in plain language.
Research Sprint
A focused sprint to gather what’s needed. May include interviews, content review, competitive review, and early technical planning.
Synthesis
We translate inputs into insights: what’s true, what’s missing, what’s risky, and where opportunities lie.
Journey map
We outline journeys, flows, and IA direction so the experience has a clear backbone (storyboard, key interactions, and narratives).
Plan
We build the plan you can execute: scope, phased roadmap, risks, and success metrics (may include RACI and architecture/data-flow).
Handoff
You leave Discovery with a strategy brief and artifacts ready for design and development—so the next phase moves fast and stays grounded.
What you get?
At the end of Discovery, you receive a single, shareable Strategy PDF that includes:
... We couldn't have asked for a better partnership and are forever grateful for the creativity, adaptability, and patience of their entire team. We give a wholehearted recommendation and look forward to an ongoing partnership with the Triptych team.
Dea Lisica
How long does Discovery usually take?
Most Discovery engagements run 2–3 weeks for a typical website or interactive build. For larger programs or multi-stakeholder initiatives, Discovery can extend to 4–6 weeks to cover governance, risk, and technical planning in more depth.
What if I already have everything prepped and ready?
Great! A brief Discovery will help validate them. We’ll confirm what’s solid, identify what’s assumed, and flag gaps early so Design + Dev aren’t forced to solve strategy problems midstream. If you already have what you need, we can roll straight into design.
Can you help me prioritize what to do?
We define what matters most, what can wait, and what creates the biggest lift—then build a phased plan (MVP → v2+) so you can move quickly without cutting corners. This isn't our first rodeo, so knowing what is a must, and what can wait, is part of our experience.
Do you lead strategic workshops or meetings?
We run both in-person (if feasible) and virtual planning workshops. We like Google Meet, but we can use any platform necessary. We’ll recommend the format that best fits your team, timeline, and stakeholder mix. Our downtown Chattanooga office is a great place to meet if the need arises or if face-to-face is just what needs to happen.
What should I come prepared with?
If you have them, these help:
Any existing research, requirements, brand notes, analytics access, and content inventory
A list of stakeholders + decision makers
Examples of what you love/hate (competitors, inspirations, internal references)
If you don’t have this yet, that’s okay—Discovery exists to build clarity.
Praised
by industry experts
While the recognition our work receives honors Triptych, our achievement is measured by the realization of our client's goals. We aim to never lose sight of the fact that any industry acclaim earned is a direct byproduct of a healthy client partnership.
